WCC is new apparel brand created by 4 people living in Wakabayashi in the Setagaya-ward of Tokyo, Japan. The brand is a way for them to expressing their subculture in a way that is true to themselves, and the brand name originally stands for ‘WAKABAYASHI CHILL CLUB’. Although they are based both in Japan and San Francisco, they are currently mainly targeting an audience outside of Japan. Through interacting with the skaters and artists in San Francisco, they are actively creating collaborations with various artists. Furthermore, the brand has held a pop-up shop twice a year,